Professor Charlene Makley
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For more on these topics and debates, consult these sources:

Bolivia: Our Brand is Crisis

Anthropology, Media, Advertising

  • Adorno and Horkheimer. "The Culture Industry: Enlightenment and Mass Deception" in The Dialectic of Enlightenment, 1944. (47 pp.).
  • Askew, Kelly. "Introduction," The Anthropology of Media: a Reader. 2002.
  • Axel, Brian Keith. Anthropology and the New Technologies of Communication. Cultural Anthropology Aug. 2006, Vol. 21, No. 3: 354-384.
  • Baudrillard, Jean. "The Masses: The Implosion of the Social in the Media," in Media Studies: a Reader (10 pp.).
  • Benjamin, Walter. "The Work of Art in the Age of Mechanical Reproduction," Illuminations: Essays and Reflections, New York: Harcourt Brace, 1968. (25 pp.)
  • Boškovi?, Aleksandar. Thinking Digital: Anthropology and the new media.Cultural anthropology journal media studies list and overview
  • Douglas Davis. The Work of Art in the Age of Digital Reproduction (An Evolving Thesis: 1991-1995). Leonardo, Vol. 28, No. 5, Third Annual New York Digital Salon. (1995), pp. 381-386.
  • Fiske, John. "Commodities and Culture: formations of the People," in Understanding Popular Culture. London: Routledge, 1989. (24 pp.).
  • Gans, Herbert. Ch. 1 "The Critique of Mass Culture," in Popular culture and high culture: an analysis and evaluation of taste. New York, Basic Books 1974.
  • Garnham, Nicholas. "The Media and the Public Sphere," in Calhoun, ed., Habermas and the Public Sphere. Cambridge: MIT press, 1992.
  • Herman and McChesney. Global Media [lays out history of media deregulation and conglomeration], Global transformations reader
  • Habermas, Jurgen. "The Public Sphere," in Media Studies: a Reader (5 pp.)
  • Haug, Wolfgang Fritz. Commodity Aesthetics, Ideology and Culture. New York: International General, 1987.
  • Kuhn, Annette. "The Power of the Image," in Media Studies: a Reader (5 pp).
  • Marcus, George, ed. Connected: Engagements with Media.
  • Marris and Thornham. "The Media and Social Power: Introduction," in Media Studies: a Reader
  • Mazzarella, William. "Culture, Globalization, Mediation," in Annual Review of Anthropology, 2004.33:345–67.
  • McLuhan, Marshall. "The Medium is the Message," in The Anthropology of Media: a Reader. 2002[1964].
  • Rothenbuhler, Eric W., Mihai Coman, eds. Media anthropology. Thousand Oaks, Calif. : Sage, c2005.
  • Williams, Raymond. "Hegemony," "Traditions, Institutions, Formations," "Dominant, Residual, Emergent" in Marxism and Literature, 1977.
  • Warner, Michael. "The Mass Public and the Mass Subject," in Calhoun, ed., Habermas and the Public Sphere. Cambridge: MIT press, 1992.
  • ----------------------. 2002. Publics and Counterpublics. Zone press.


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